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Free tools
Three questions people ask constantly after launching, answered by something that actually looks at your situation instead of listing twelve generic tips.
What should I do next?
The main one. Five questions, and it names which of the five gaps is actually broken - visibility, positioning, funnel, measurement or loops - then gives you three moves in order.
- 2 minutes
- Result on screen, no email needed
- Moves change based on what you built
Channel picker
For anyone who changes strategy every Monday. Two channels worth testing for your product and budget, plus what to measure before you're allowed to judge them.
- 1 minute
- One compounding channel, one that answers fast
- Tells you what to ignore too
North-star metric picker
One number that tells you whether this is working at your stage, the two inputs that move it, and the vanity metrics to stop looking at.
- 45 seconds
- Stage-aware - early is different from post-fit
- Names your vanity metrics explicitly
Launch checklist
The marketing half of launching that every other checklist leaves out. Personalised by product type, saves your progress.
- Interactive, comes back where you left it
- Every item says why it matters
- Different items per product type
Can a machine read your site?
Paste a URL. Fetched with no browser and no JavaScript, exactly how an assistant fetches it, and scored against the published rubric.
- 20 seconds, no signup
- Finds the fatal one first: content that only exists after JavaScript runs
- Scores 42 points and names the 58 it refuses to guess at
Why is nobody finding your app?
Type your app and what people would search for. Checks where you really rank in the App Store right now, live against Apple, and reads the listing fields iOS indexes.
- Real search ordering, not an estimate
- Tells you when the problem is visibility, not your screenshots
- Names the six things it cannot see, starting with the biggest
Marketing gap scorecard
Score all five dimensions, find the one holding the rest back. Instant, no form, no sales call at the end.
- 10 questions, 2 minutes
- Scores visibility, positioning, funnel, measurement, loops
- Tells you which single one to fix first
ICP finder
Most ICP templates ask you to describe your ideal customer. This one starts from the three who actually turned up, and finds the moment they arrived.
- Evidence first, or an honest hypothesis if you have none yet
- Finds the trigger, and who it is not for
- Will tell you when your three have nothing in common
Positioning generator
Starts from what your buyer would do without you - then hands you three homepage headlines you can paste in.
- Competitive-alternative first, not adjectives
- Statement plus real homepage copy
- Runs entirely in your browser
Why these are free and ungated
Because a tool that makes you hand over an email before telling you anything isn't a tool, it's a form. You get your answer on screen. The email is only for the longer version - the 30-day playbook that sequences the work - and that's a genuine choice, not a toll.
Coming next
An AI-visibility spot-check and an ASO listing grader are queued. If you need either right now, the citation guide covers the method by hand, and the paid teardowns do it properly.